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Friday 24 June 2011

Marketing

Aim of all marketing is to satisfy customer needs, generate product sales, increase market share, and ensure that a company remains profitable. Successful marketing can also include promoting a brand image and developing new markets for the product.
Marketing plan
-         Background and situation analysis including SWOT
-         Analysis of PEST
-         Info from target markets, consumers and competitors
-         Action plan and advertising strategies
-         Investigating and planning marketing costs
-         Best time to market the product
-         How to monitor the marketing campaign

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