Aim of all marketing is to satisfy customer needs, generate product sales, increase market share, and ensure that a company remains profitable. Successful marketing can also include promoting a brand image and developing new markets for the product.
Marketing plan
- Background and situation analysis including SWOT
- Analysis of PEST
- Info from target markets, consumers and competitors
- Action plan and advertising strategies
- Investigating and planning marketing costs
- Best time to market the product
- How to monitor the marketing campaign
